I’m a growth marketer and SEO strategist with 12+ years of experience — someone who’s equally at home pulling apart a crawl report and presenting a channel strategy to a leadership team. I’ve managed multi-million dollar budgets, built and led teams, and spent enough time inside broken marketing programs to know exactly where the bodies are buried. That pattern recognition is what led me to create the Chekhov’s Funnel framework — a content and campaign philosophy built around purpose and precision, where every marketing effort is working toward the same outcome, not just checking boxes. I hold an MBA and an M.S. in Mathematics, which mostly means I get deeply irritated when the numbers don’t tell a coherent story.
I specialize in Technical SEO, Local SEO, Paid Search, and Paid Social, with hands-on experience across B2B SaaS, transportation and logistics, hospitality, manufacturing, and local service businesses. Whatever the channel, the focus is the same: drive qualified traffic, generate MQLs, and connect activity to revenue. A growing part of that work involves AI — both as a practical tool for scaling content and workflows, and as an emerging search modality that’s changing how brands need to think about discoverability.
Marketing doesn’t stop at the form fill, and I’ve never treated it like it does. My career started in CRM administration, and over the past decade-plus I’ve built, integrated, and optimized across HubSpot, Salesforce, and several others. That foundation shapes how I approach demand gen: creating structured feedback loops between Sales and Marketing so that deal-stage data, closed-lost patterns, and customer behavior flow back upstream and sharpen targeting, messaging, and campaign structure. The teams that do this well don’t just report better numbers — they actually get them.
I also build. Rather than patching gaps with off-the-shelf tools, I develop custom, proprietary solutions for SEO analysis, content creation, and AEO — purpose-built for the specific problems modern search creates and the opportunities most teams are still leaving on the table.
If you’re curious whether there’s untapped value in what you’re already doing, reach out — that’s usually exactly where we’d start.